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Persuassive communication/
Part I. Fundamentals issues in persuasion research. Concepts,definitions, and basic distinctions. Investigating persuasive communication. Examining the attitude-behavior relationship. The effects of behavior on attitudes. Part II. Components of persuasive transactions. Source characteristics in pers...
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | Spanish |
| Publicat: |
San José, C.R.:
The Guilford Press
2003
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| Edició: | 2 ed. |
| Matèries: | |
| Etiquetes: |
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ULACIT - Costa Rica: Unknown
| Signatura: |
HUMC-020 |
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| Còpia 1 | Disponible Fer una reserva |