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Essentials of strategic management: The quest for competitive advantage /

PART I:Concepts and techniques for crafting and executing strategy: Introduction and overview. -Core concepts and analytical tools. -Crafting a strategy. -Executing the strategy. PART II:Cases in crafting and executing strategy: Crafting strategy in single-business companies. -Corporate strategy in...

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Bibliographic Details
Main Author: Gamble, John E.
Other Authors: Thompson, Arthur A. Jr
Format: Book
Language:Spanish
Published: México : McGraw-Hill Irwin, 2011
Edition:2
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ULACIT - Costa Rica: Unknown

Holdings details from ULACIT - Costa Rica: Unknown
Call Number: ADMA 212
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