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  1. 1
    Marketing management
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  2. 2
    Marketing management /
    by Kotler, Philip
    Published 2006
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  3. 3
    Marketing management /
    by Kotler, Philip
    Published 2016
    Table of Contents: “...UNDERSTANDING MARKETING MANAGEMENT. Defining Marketing for the New Realities. Developing Marketing...”
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  4. 4
    Cases in marketing management
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  5. 5
    Customer relationship management
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  6. 6
    Strategic marketing management /
    by Chernev, Alexander
    Published 2014
    Table of Contents: “... Customer Value: Developing a Value Proposition and Positioning. Creating Company Value: Managing Revenues...”
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  7. 7
    Cases in Marketing Management /
    by Clow, Kenneth E.
    Published 2012
    Table of Contents: “...THE NATURE OF MARKETING MANAGEMENT. Chantale and Clinton Call for Service. MARKET ANALYSIS. GENICON...”
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  8. 8
    The retail management formula. A navigational guide to consistently effective retail management /
    by Dario, Jon
    Published 2014
    Table of Contents: “...Introduction - The Bad Store Visit: A Reason for Change. The Uniqueness of Retail Management...”
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  9. 9
    Marketing management: test and cases
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  10. 10
    Purchasing and Supply Chain Management /
    by Benton, W.C
    Published 2010
    Table of Contents: “...INTRODUCTION TO PURCHASING AND SUPPLY MANAGEMENT. Purchasing and Supply Management. Purchasing...”
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  11. 11
    Essentials of Supply Chain Management /
    by Hugos, Michael H.
    Published 2006
    Table of Contents: “...Basic Concepts of Supply Chain Management. Supply Chain Operations: Planning and Sourcing. Supply...”
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  12. 12
    Marketing management: instructor's resource manual
    by Kotler, Philip
    Published 2000
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  13. 13
    Retail management. A strategic approach /
    by Berman, Barry
    Published 2013
    Table of Contents: “...An Overview of Strategic Retail Management: An Introduction to Retailing. Building and Sustaining...”
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  14. 14
    Retail Management: A strategic approach /
    by Berman, Barry; Evans, Joel R.
    Published 2010
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  15. 15
    The Sports Event Management and Marketing Playbook /
    by Supovitz, Frank
    Published 2013
    Table of Contents: “.... Accommodating and Managing Guests. Presenting Your Event. Working with Broadcasters. Managing for the Unexpected...”
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  16. 16
    Marketing management: analysis, planning, implementation, and control
    by Kotler, Philip
    Published 1997
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  17. 17
    Sales force management: planning, implementation, and control
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  18. 18
    Distribution channels : understanding and managing channels to market/
    by Dent, Julian
    Published 2009
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  19. 19
    Sales Management: Building customer relationships and partnerships /
    by Hair, Joseph F. [et.al.]
    Published 2009
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  20. 20
    Call center: customer relationship management. Handbook and study guide. Version 2
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